Why Me for Director of Marketing for Sons of Pitches FC
Hey there. I'm Xavier Johnson, and I think we might be looking for each other. I've built brands, led communities, scaled marketing operations—but Sons of Pitches FC? It just hits different. Let's talk about why.
Let's Talk
Hi, I'm Xavier.
Look, I'll be straight with you. I've spent years crafting marketing strategies that actually work, not just look good on paper. I've built brands from scratch and helped established ones find their voice again. Sometimes I get a bit too excited about conversion funnels, but that's probably a good thing for this role.
SOPFC caught my attention because, well, you've created something special here. Something authentic. And I think I can help take it even further. Not to mention… I've player soccer for over 35 years and coached over 20.
(Goalie here 😏.)
Why Sons of Pitches FC?
Your Community Vibe Is Unmatched
What you've built isn't just a club—it's a culture. The energy at Free Agents Night? That sense of belonging? It's rare. I've been watching, and you've nailed the community aspect that most brands struggle with.
But There's Room to Grow
Your funnel could use some love, though. The remarketing strategy seems a bit fragmented, and I think your onboarding experience might be leaving some players confused. Maybe that's why retention has been, um, challenging? Just a hunch.
Content That Connects
Your content occasionally hits gold, but consistency isn't quite there yet. There's this massive opportunity for video storytelling that I don't think you're fully tapping into. We should probably fix that.
What I've Done (That You Need)
Entrepreneurship
Mastery
Launched and scaled multiple startups. I know how to be resourceful, network, and partner with key decision makers for win/win scenarios.
Live Content That Sells
Hosted weekly educational content that didn't just educate—it converted. We sold products in real-time while providing genuine value. Engagement was through the roof, I think because we kept it real.
Data-Driven Campaigns
Built and managed ad campaigns across Google & Meta that outperformed industry benchmarks by 37%.
This Video Wasn't Just a Pitch...
See that video I made specifically for SOPFC? It wasn't just to impress you (though I hope it did). It demonstrates exactly how I see the future of digital storytelling for the club.
I created it using AI tools, alongside this entire site. Why? Because I wanted to show—not just tell—how I approach creative problems. This is the kind of thinking I'll bring to every marketing challenge we face together.
Just a quick sample of what's possible.
What I'd Do Next (90-Day Plan)
Days 1-30: Foundation
  • Launch "New to SOPFC?" onboarding funnel
  • Audit current marketing tech stack and fill gaps
  • Conduct player interviews to identify messaging opportunities
Days 31-60: Content Revolution
  • Transform Free Agents Night into a branded monthly content moment
  • Launch TikTok + Reels-first player profile series
  • Develop community-sourced content calendar
Days 61-90: Optimization
  • Build data-backed marketing dashboard with real KPIs
  • Implement A/B testing framework for all campaigns
  • Present growth strategy for next quarter, backed by actual data
Why Me
I'm not waiting to ramp up. I'm already running. Give me the keys, and let's grow this together.
Look, I get it. Hiring is hard, and finding someone who genuinely understands your brand—harder still. But here I am, having already done the work to understand what makes SOPFC tick. I've studied your community, analyzed your marketing, and even created content in your style.
I think we'd make a pretty great team. You've built something special, and I'd love to help it reach even more people who need what you've created.
Ready to Chat?
Schedule a Call
Let's find 30 minutes to talk about your marketing goals and how I might help. No pressure, just conversation. I'm pretty flexible with my schedule these days.
Review My Resume
Want the traditional stuff? Fair enough. Check out my full experience, education, and the boring (but important) details that wouldn't fit on this page.
Send Me a Note
Got questions? I'm at xavier@xavierjohnson.com or you can call or text 470-929-2605. I usually respond within a few hours, unless I'm at a match. In that case, might be the next morning.